Arc, Creative Studio
Cinematic Visual Stories
That Make People Feel Something
Arc is a boutique creative studio specializing in high-end photography, film, social media management, and branded storytelling for travel brands and purpose-led businesses.
We don't just make content. We craft stories that build trust, emotion, and obsession.
Trusted By
Boutique hotels, lodges, retreats,
and premium lifestyle brands worldwide.
Testimonials
The Results Speak Louder Than Any Pitch
"I use Gustav as my go-to videographer and photographer. His work is of an extremely high quality and he is a pleasure to work with. On a recent shoot for Relais & Chateaux, he went out of his way to meet very quick deadlines on my behalf."
Mitch Terry
Co-Founder, Torch Consult
"I use Gustav as my go-to videographer and photographer. His work is of an extremely high quality and he is a pleasure to work with. On a recent shoot for Relais & Chateaux, he went out of his way to meet very quick deadlines on my behalf."
Mitch Terry
Co-Founder, Torch Consult
"I use Gustav as my go-to videographer and photographer. His work is of an extremely high quality and he is a pleasure to work with. On a recent shoot for Relais & Chateaux, he went out of his way to meet very quick deadlines on my behalf."
Mitch Terry
Co-Founder, Torch Consult
About
We Bring Your Lodge to Life
Before Guests Arrive.
Every lodge and hotel has a feeling. The first sundowner on the deck, the quiet of the bush before sunrise, the moment you walk into your room and stop talking. It's what guests remember and what they tell people about.
We film and photograph your property to capture that feeling as a guest lives it. Our films and imagery put people inside the stay, so they can see themselves there before they've booked.
We shoot with the long term in mind. One visit gives you a hero film, reels and stills, released over the months that follow. Your content keeps working long after the shoot is done.
Every frame has one job: build awareness, drive engagement and lead to bookings.
We also run digital marketing for hotels and lodges, so the content we capture reaches the right people and gets the most out of every piece.
Made to keep booking long after the shoot.
What We Believe
A powerful brand isn't built on marketing tricks. It is built on moments people remember. That is why our work focuses on:
Whether you are a travel brand, a purpose-led business, or a premium service brand, we help you build visuals that make your audience stop scrolling and start imagining themselves inside your world.
FOUNDER · LEAD CINEMATOGRAPHER
Meet the Founder
Gustav Franke
Gustav Franke is a filmmaker whose cinematic vision has shaped the visual identity of some of Africa's most exceptional destinations. With a portfolio spanning Botswana, Namibia, Mozambique, the Seychelles, and South Africa, he founded Arc to bring quiet, considered storytelling to a hospitality industry too often filled with sameness.
Arc works with a hand-picked network of specialist photographers, editors, and producers, matched to each project.
Services
What We Create
Cinematic Brand Films
Short and long-form films designed to communicate the essence of your brand. Not ads. Not fluff. Real cinematic storytelling.
Photography & Editorial Shoots
Premium photography that elevates your brand into luxury territory. Perfect for websites, booking platforms, social media, and print.
Social Media Content Packages & Management
High-volume, high-quality content paired with hands-on management, giving your brand a consistent, elevated presence without sacrificing aesthetic.
Creative Direction & Story Development
We help plan your shoot, script your narrative, build your shot list, and craft your brand story before we ever touch a camera.
Reels & Short-Form Video
Cinematic vertical content for Instagram, TikTok, YouTube Shorts, and paid ads.
Launch-Ready Ad Creatives
We design high-performing ad creatives you can plug directly into your campaigns. No extra setup, no guesswork.
Why Arc
Why Brands Choose Arc
Because you want content that feels:
Our work sits in the space between documentary and cinema. We create visuals that feel like a film, but still feel real.
That is why our clients don't just get content. They get a brand identity upgrade.
Our Work
Muzimo Lodge | Gorongosa, Mozambique.
A cinematic glimpse into the kind of stories we tell (where light, landscape, and human connection become the narrative).
Selected Work
Our Work Speaks Before We Do.
Here's a selection of our latest work across travel, hospitality, lifestyle, and purpose-led brands.
If Your Brand Is Premium,
Your Content Should Be Too.
Let's create visuals that make people stop, stare, and book.
Contact
Let's Create Something Cinematic
Tell us what you're building and we'll come back with ideas, availability, and the best approach for your shoot.