Arc, Creative Studio
Cinematic Visual Stories
That Make People Feel Something
Arc is a boutique creative studio specializing in high-end photography, film, social media management, and branded storytelling for travel brands and purpose-led businesses.
We don't just make content. We craft stories that build trust, emotion, and obsession.
Trusted By
Boutique hotels, lodges, retreats,
and premium lifestyle brands worldwide.
Testimonials
The Results Speak Louder Than Any Pitch
"I use Gustav as my go-to videographer and photographer. His work is of an extremely high quality and he is a pleasure to work with. On a recent shoot for Relais & Chateaux, he went out of his way to meet very quick deadlines on my behalf."
Mitch Terry
Co-Founder, Torch Consult
"I use Gustav as my go-to videographer and photographer. His work is of an extremely high quality and he is a pleasure to work with. On a recent shoot for Relais & Chateaux, he went out of his way to meet very quick deadlines on my behalf."
Mitch Terry
Co-Founder, Torch Consult
"I use Gustav as my go-to videographer and photographer. His work is of an extremely high quality and he is a pleasure to work with. On a recent shoot for Relais & Chateaux, he went out of his way to meet very quick deadlines on my behalf."
Mitch Terry
Co-Founder, Torch Consult
About
We're Not Here to "Create Content."
We're Here to Capture a Feeling.
Anyone can shoot a pretty video. Anyone can slap a preset on a photo.
But very few teams can capture the one thing that actually sells.
AI can now fake a lodge that doesn't exist. A review from someone who never visited. A 'cinematic' reel shot by no one.
We still show up. We still shoot it real.
Emotion. Atmosphere. Story.
Arc exists for brands that want more than generic visuals. We work with travel brands and purpose-led businesses who understand that their brand is not a product.
It is an experience.
And your audience needs to feel it before they buy.
What We Believe
A powerful brand isn't built on marketing tricks. It is built on moments people remember. That is why our work focuses on:
Whether you are a travel brand, a purpose-led business, or a premium service brand, we help you build visuals that make your audience stop scrolling and start imagining themselves inside your world.
FOUNDER · LEAD CINEMATOGRAPHER
Meet the Founder
Gustav Franke
Gustav Franke is a filmmaker whose cinematic vision has shaped the visual identity of some of Africa's most exceptional destinations. With a portfolio spanning Botswana, Namibia, Mozambique, the Seychelles, and South Africa, he founded Arc to bring quiet, considered storytelling to a hospitality industry too often filled with sameness.
Arc works with a hand-picked network of specialist photographers, editors, and producers, matched to each project.
Services
What We Create
Cinematic Brand Films
Short and long-form films designed to communicate the essence of your brand. Not ads. Not fluff. Real cinematic storytelling.
Photography & Editorial Shoots
Premium photography that elevates your brand into luxury territory. Perfect for websites, booking platforms, social media, and print.
Social Media Content Packages & Management
High-volume, high-quality content paired with hands-on management, giving your brand a consistent, elevated presence without sacrificing aesthetic.
Creative Direction & Story Development
We help plan your shoot, script your narrative, build your shot list, and craft your brand story before we ever touch a camera.
Reels & Short-Form Video
Cinematic vertical content for Instagram, TikTok, YouTube Shorts, and paid ads.
Launch-Ready Ad Creatives
We design high-performing ad creatives you can plug directly into your campaigns. No extra setup, no guesswork.
Why Arc
Why Brands Choose Arc
Because you want content that feels:
Our work sits in the space between documentary and cinema. We create visuals that feel like a film, but still feel real.
That is why our clients don't just get content. They get a brand identity upgrade.
Our Work
Muzimo Lodge | Gorongosa, Mozambique.
A cinematic glimpse into the kind of stories we tell (where light, landscape, and human connection become the narrative).
Portfolio
Our Work Speaks Before We Do.
Here's a selection of our latest work across travel, hospitality, lifestyle, and purpose-led brands.
Hotels & Lodges
Gorongosa Safari Experience
Gorongosa National Park, Mozambique
Hotels & Lodges
Wilderness Treehouse Campaign
South Africa
Hotels & Lodges
Coastal Retreat Architecture
Seychelles & Greece
Lifestyle Brands
Adventure Lifestyle Series
Coastal Locations
Photography
Wildlife Portrait Series
Africa
Retreats & Wellness
Family & Adventure Retreats
South Africa & Mozambique
If Your Brand Is Premium,
Your Content Should Be Too.
Let's create visuals that make people stop, stare, and book.
Contact
Let's Create Something Cinematic
Tell us what you're building and we'll come back with ideas, availability, and the best approach for your shoot.